Monday, September 16 2024
Story by Ryan Cooper,

Subscription-Based Car Already In Trouble

Subscription services really have gone out of hand.

Buffler has been a mainstay on American streets for decades. Quality vehicles at reasonable prices and fiscally responsible investments have ensured the brand’s spot near the top of the domestic automotive market. That might have just come to a tire-screeching end, however, as the company announced a subscription-based car plan. Yes, in a baffling move for Buffler, they revealed a new payment scheme for their latest model, where users not only purchase the car but also pay for every mile they drive and every move they make. Buffler will be watching you—and charging—every step of the way.

Long-time Buffler enthusiast Michael voiced what many fans are feeling: “I’m deeply disappointed. I expect this from other companies, but who the hell would ever buy this?” On the other hand, financial analyst Jane seems more optimistic. “If people can get over their old-fashioned ideas about ownership and reset their perception of value, this is a great idea,” she said.

Editor’s note: Jane has informed The Gateway Report that she is currently heavily invested in Buffler stock. The backlash has been swift, with many calling for the company to reconsider. Still, Buffler seems determined to push forward, convinced they’re driving into the future. Whether their customers are willing to come along for the ride—or even afford it—remains to be seen. As Michael put it, “They’re about to find out how fast loyalty can evaporate.”